Handbook

Personas / segments

Last reviewed: YYYY-MM-DD

Template

Template — Copy this file into your project and fill in the sections. Do not edit the blueprint original.

Segment A — <name>

Role / context: …
Goals: …
Frustrations: …
How they use the product: …

Segment B — <name>

…

Out of scope (for now)

Audiences we explicitly do not optimize for in this phase:

…