Handbook
Marketing channels — index
Multi-channel marketing spreads acquisition, consideration, and retention work across complementary surfaces so no single algorithm change or budget cut defines the business. Blueprint guides here are discipline-level…
Channel guides
| Guide | Focus | Link |
|---|---|---|
| SEO & Content Marketing | Organic search visibility, intent-aligned content, topic clusters, technical hygiene | SEO & Content Marketing |
| Paid & Social Marketing | Paid acquisition, platform mix, creative iteration, organic social and community | Paid Advertising & Social Media Marketing |
Planned channels
| Topic | Notes | See |
|---|---|---|
| Email marketing | Lifecycle, deliverability, compliance — (planned) | Marketing body of knowledge |
| Referral / affiliate | Incentives, attribution, fraud — (planned) | Growth engineering |
| Developer relations | Docs, advocates, community as acquisition — (planned) | Marketing body of knowledge |
Core marketing map: See Marketing body of knowledge for principles, funnel framing, and how channels relate to PDLC.
Keep project-specific marketing plans in docs/product/marketing/ and GTM documents in docs/product/, not in this file.