Handbook

Marketing channels — index

**Multi-channel marketing** spreads acquisition, consideration, and retention work across complementary surfaces so no single algorithm change or budget cut defines the business. Blueprint guides here

Marketing channels — index

Multi-channel marketing spreads acquisition, consideration, and retention work across complementary surfaces so no single algorithm change or budget cut defines the business. Blueprint guides here are discipline-level: how SEO, content, paid media, and social fit the funnel — not campaign copy or channel-specific runbooks for one product.

flowchart LR subgraph awareness["Awareness"] A1[SEO & content] A2[Paid display / video] A3[Social organic] end subgraph consideration["Consideration"] C1[Search + long-form content] C2[Retargeting / social proof ads] C3[Community & UGC] end subgraph conversion["Conversion"] V1[High-intent SEM / landing pages] V2[Social lead / shop ads] end subgraph retention["Retention"] R1[Email & lifecycle] R2[In-product & support content] end awareness --> consideration --> conversion --> retention

Channel guides

Guide Focus Link
SEO & Content Marketing Organic search visibility, intent-aligned content, topic clusters, technical hygiene seo-content.md
Paid & Social Marketing Paid acquisition, platform mix, creative iteration, organic social and community paid-social.md

Planned channels

Topic Notes See
Email marketing Lifecycle, deliverability, compliance — (planned) MARKETING.md
Referral / affiliate Incentives, attribution, fraud — (planned) Growth engineering
Developer relations Docs, advocates, community as acquisition — (planned) MARKETING.md

Core marketing map: See ../MARKETING.md for principles, funnel framing, and how channels relate to PDLC.

Keep project-specific marketing plans in docs/product/marketing/ and GTM documents in docs/product/, not in this file.

Canonical source

Edit https://github.com/autowww/blueprints/blob/main/disciplines/product/marketing/channels/README.md first; regenerate with docs/build-handbook.py.