Marketing channels — index

Multi-channel marketing spreads acquisition, consideration, and retention work across complementary surfaces so no single algorithm change or budget cut defines the business. Blueprint guides here are discipline-level…

Guide · Updated · Source

Multi-channel marketing lanes

How complementary channel guides advance acquisition and retention while inspect-and-adapt loops keep mix and spend reviewable.

  1. Process flowFrames how discipline-level channel guides coordinate across the marketing funnel.
  2. Lane APrimary work stream from channel execution toward shared funnel outcomes.
  3. handoffPasses governed context between channels and lifecycle stages.
  4. shared outcomeObservable marketing results all channels align on.
  5. Lane BParallel stream for channel inspection and governed course correction.
  6. inspect / adaptReviews channel signals and adjusts coverage or platform mix.
  7. feedbackReturns measured results and audience signals to upstream channel work.

Channel guides

Guide Focus Link
SEO & Content Marketing Organic search visibility, intent-aligned content, topic clusters, technical hygiene SEO & Content Marketing
Paid & Social Marketing Paid acquisition, platform mix, creative iteration, organic social and community Paid Advertising & Social Media Marketing

Planned channels

Topic Notes See
Email marketing Lifecycle, deliverability, compliance — (planned) Marketing body of knowledge
Referral / affiliate Incentives, attribution, fraud — (planned) Growth engineering
Developer relations Docs, advocates, community as acquisition — (planned) Marketing body of knowledge

Core marketing map: See Marketing body of knowledge for principles, funnel framing, and how channels relate to PDLC.

Keep project-specific marketing plans in docs/product/marketing/ and GTM documents in docs/product/, not in this file.