Handbook
Experiment log — [Initiative / Opportunity Name]
Active opportunity
| Field | Detail |
|---|---|
| Outcome | |
| Opportunity | |
| PDLC phase | P1 / P2 / P5 |
Experiments
Experiment [N]: [Short name]
| Field | Detail |
|---|---|
| Date | YYYY-MM-DD |
| Hypothesis | We believe [action/change] will [outcome] for [audience] because [reason]. |
| Experiment type | Problem interview / Solution interview / Prototype test / Fake door / Concierge / A/B test / Other |
| Method | |
| Sample | N participants / users / data points |
| Success criteria | What result would validate the hypothesis? (Be specific and measurable.) |
| Results | |
| Decision | Persevere / Pivot / Kill / Need more data |
| Next action |
Summary
| # | Experiment | Hypothesis (short) | Result | Decision |
|---|---|---|---|---|
| 1 | ||||
| 2 | ||||
| 3 |
Last updated: YYYY-MM-DD · Owner: [name/role]