Template
Template — Copy this file into your project and fill in the sections. Do not edit the blueprint original.
1. Overview
| Field |
Detail |
| Product / initiative |
|
| Market / category |
|
| Analysis date |
YYYY-MM-DD |
| Owner |
|
| Status |
Draft / Reviewed / Approved |
2. Market definition
Category
Customer segments
| Segment |
Description |
Size estimate |
Needs / pain points |
Current alternatives |
|
|
|
|
|
|
|
|
|
|
Segmentation approach
3. Market sizing
| Metric |
Value |
Methodology |
Source / assumptions |
| TAM (Total Addressable Market) |
|
Top-down / Bottom-up |
|
| SAM (Serviceable Addressable Market) |
|
TAM filtered by: |
|
| SOM (Serviceable Obtainable Market) |
|
SAM × penetration rate: |
|
Sizing methodology notes
4. Market dynamics
| Factor |
Assessment |
Implication for product |
| Growth rate |
Expanding / Stable / Contracting |
|
| Market concentration |
Fragmented / Oligopoly / Monopoly |
|
| Switching costs |
Low / Medium / High |
|
| Buyer power |
Low / Medium / High |
|
| Supplier power |
Low / Medium / High |
|
| Threat of substitutes |
Low / Medium / High |
|
| Barriers to entry |
Low / Medium / High |
|
5. Technology and trends
| Trend |
Description |
Impact on product |
Timeline |
|
|
|
|
|
|
|
|
6. Regulatory landscape
| Regulation / standard |
Jurisdiction |
Impact on product |
Compliance required by |
|
|
|
|
|
|
|
|
7. Channel landscape
| Channel |
Reach |
Cost |
Fit for product |
|
|
|
|
|
|
|
|
8. Key assumptions and risks
| # |
Assumption |
Risk if wrong |
How to validate |
| 1 |
|
|
|
| 2 |
|
|
|
| 3 |
|
|
|
9. Implications for product strategy
10. References
| Source |
Type |
Date accessed |
|
Industry report / Survey / Public data / Interview |
|
|
|
|
Last updated: YYYY-MM-DD · Owner: [name/role]