Template
Template — Copy this file into your project and fill in the sections. Do not edit the blueprint original.
North star metric
| Field |
Detail |
| Metric |
|
| Why this metric |
|
| Baseline |
|
| Target |
|
| Measurement method |
|
Outcome metrics
Adoption
| Metric |
Definition |
Baseline |
Target |
Current |
Trend |
| Activation rate |
% of sign-ups completing core action |
|
|
|
|
| Onboarding completion |
% completing onboarding flow |
|
|
|
|
| DAU / MAU |
Daily / Monthly active users |
|
|
|
|
Retention
| Metric |
Definition |
Baseline |
Target |
Current |
Trend |
| D1 retention |
% returning after 1 day |
|
|
|
|
| D7 retention |
% returning after 7 days |
|
|
|
|
| D30 retention |
% returning after 30 days |
|
|
|
|
| Churn rate |
% leaving per period |
|
|
|
|
Engagement
| Metric |
Definition |
Baseline |
Target |
Current |
Trend |
| Core action frequency |
Times per user per period |
|
|
|
|
| Session depth |
Pages / actions per session |
|
|
|
|
| Feature adoption |
% using key feature |
|
|
|
|
Satisfaction
| Metric |
Definition |
Baseline |
Target |
Current |
Trend |
| NPS |
Net Promoter Score |
|
|
|
|
| CSAT |
Customer Satisfaction Score |
|
|
|
|
| Support volume |
Tickets per 1000 users |
|
|
|
|
Revenue (if applicable)
| Metric |
Definition |
Baseline |
Target |
Current |
Trend |
| MRR / ARR |
Monthly / Annual Recurring Revenue |
|
|
|
|
| LTV |
Customer Lifetime Value |
|
|
|
|
| CAC |
Customer Acquisition Cost |
|
|
|
|
| Payback period |
Months to recover CAC |
|
|
|
|
Review cadence
| Cadence |
Activity |
Participants |
| Weekly |
Key metric check (north star + adoption) |
Product trio |
| Monthly |
Full metrics review, trend analysis, iteration priorities |
Product + engineering + exec |
| Quarterly |
Lifecycle assessment, strategic metrics, investment decision |
Leadership |
Metric health legend
| Symbol |
Meaning |
| On target |
Current value meets or exceeds target |
| Watch |
Current value within 10% of target but trending wrong |
| At risk |
Current value below target and trending wrong |
Last updated: YYYY-MM-DD · Owner: [name/role]